Former NFL partner QuintEvents signs with NFLPA to develop player events
SPORTS BUSINESS DAILY--Call it a free-agent defection. QuintEvents, once the NFL’s longtime sales agency for Super Bowl ticket and hospitality packages, has signed a multiyear deal with the NFL Players Association, under which it will sell similar packages wrapped around player events.
“Other than going to the game itself, the No. 1 request we get from customers is the ability to see a player, meet a player, get up close and hear their stories,” said QuintEvents President Brian Ruede. “This allows us to deliver a fan experience focused on the players and the game. From our point of view, player interaction is the ultimate fan experience.”
SeatGeek Announces Industry-Shifting Primary Ticketing Partnership with Dallas Cowboys
DALLAS COWBOYS -- SeatGeek today announced a monumental partnership with the Dallas Cowboys Football Club, making SeatGeek the primary ticketing platform for the team, AT&T Stadium, and Ford Center. The Cowboys - ranked by Forbes Magazine as the most valuable sports team in the world - will use SeatGeek’s innovative capabilities to deliver a better ticketing experience to their fans, while at the same time gaining additional customer insights and revenue. The Cowboys are the second NFL team to announce a primary ticketing partnership with SeatGeek, joining the New Orleans Saints.
Charlotte company finds big winnings in Kentucky Derby weekend, other VIP experiences
A Charlotte corporate sports entertainment company keeps making hay at the Kentucky Derby. This weekend, that company, QuintEvents, will wine and dine 6,000 guests as part of the Run for the Roses — an increase of 50% since 2016 and quadruple the amount when the program started in 2007.
Churchill Downs (NASDAQ:CHDN), the publicly traded home of the famed horse race, remains one of QuintEvents’ top clients, part of a roster that grew with the additions of Formula 1 auto racing and an NFL Players Association-Super Bowl alliance during the past year. The Charlotte company formed in 2004 in the basement of co-founder and CEO Brian Learst’s home and relocated here several years later.
Causeway Media Partners’ Bob Higgins Discusses Trends In Sports Tech
SPORT TECHIE--Causeway Media Partners, a growth-stage venture firm focusing on sports technology, sports media and related companies, recently closed an oversubscribed investment round of $211.3 million for its second fund, well above its $175 million target.
Founded by Wyc Grousbeck, Mark Wan and Bob Higgins, Causeway raised $130 million for its first fund in 2013, investing in such recognizable brands as Formula E, SeatGeek, SportsEngine, TuneIn and FloSports. Grousbeck is the Boston Celtics’ lead owner, Wan is part-owner of the Celtics and the San Francisco 49ers, and Higgins is a co-founder of Highland Capital Partners.
FloSports adds Rugby Channel to its arsenal
FloSports inked a deal to bring The Rugby Channel under its umbrella from Rugby International Marketing. The deal immediately awards FloSports the rights to all matches previously under The Rugby Channel and brings 51 new competitions annually to FloRugby.com. FloSports also announced that World Rugby Hall of Famer Phaidra Knight will join FloRugby as a regular contributor, providing live commentary, columns, training and technique videos, and other content to the site. In addition, FloRugby will provide extended exclusive access to USA Rugby, giving fans all new ways to keep up with their favorite players and teams.
“Rugby is one of the fastest-growing sports in America, and this deal allows us to elevate the coverage of the sport to new heights,” FloSports co-founder and COO Mark Floreani said. “We want to provide fans a platform to connect with and follow their favorite athletes and teams, and to discover more live rugby than they’ve ever had access to. This is an exciting day for rugby fans.”