News

Former NFL partner QuintEvents signs with NFLPA to develop player events

SPORTS BUSINESS DAILY--Call it a free-agent defection. QuintEvents, once the NFL’s longtime sales agency for Super Bowl ticket and hospitality packages, has signed a multiyear deal with the NFL Players Association, under which it will sell similar packages wrapped around player events.

“Other than going to the game itself, the No. 1 request we get from customers is the ability to see a player, meet a player, get up close and hear their stories,” said QuintEvents President Brian Ruede. “This allows us to deliver a fan experience focused on the players and the game. From our point of view, player interaction is the ultimate fan experience.”

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SeatGeek Announces New Ticketing Partnership With Manchester City FC

PRESS RELEASE--SeatGeek today announced a multi-year partnership with Premier League champions Manchester City Football Club to become the club’s official primary ticketing partner, starting in the 2018-19 season. Manchester City - one of the five most valuable football clubs in the world according to Forbes Magazine - will use SeatGeek’s powerful SeatGeek Enterprise ticketing platform (SRO) to continue to improve the fan experience and streamline systems and processes.

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SessionM customer loyalty data aggregator SNAGS $23.8M investment

SessionM announced a $23.8 million Series E investment led by Salesforce Ventures. A bushel of existing investors including Causeway Media Partners, CRV, General Atlantic, Highland Capital and Kleiner Perkins Caufield & Byers also contributed to the round. The company has now raised over $97 million.

At its core, SessionM aggregates loyalty data for brands to help them understand their customer better, says company co-founder and CEO Lars Albright. “We are a customer data and engagement platform that helps companies build more loyal and profitable relationships with their consumers,” he explained.

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    Causeway Media Partners’ Bob Higgins Discusses Trends In Sports Tech

    SPORT TECHIE--Causeway Media Partners, a growth-stage venture firm focusing on sports technology, sports media and related companies, recently closed an oversubscribed investment round of $211.3 million for its second fund, well above its $175 million target.

    Founded by Wyc Grousbeck, Mark Wan and Bob Higgins, Causeway raised $130 million for its first fund in 2013, investing in such recognizable brands as Formula E, SeatGeek, SportsEngine, TuneIn and FloSports. Grousbeck is the Boston Celtics’ lead owner, Wan is part-owner of the Celtics and the San Francisco 49ers, and Higgins is a co-founder of Highland Capital Partners.

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    THE ERA OF STREAMING NICHE SPORTS DAWNS

    NEW YORK TIMES--FloSports is mostly known for its running and wrestling coverage, but it is rapidly expanding. Mark Floreani, the chief executive, said FloSports has signed more than 100 rights agreements this year already, though none is with a major sports organization. He argued that streaming allows FloSports to show niche sports better than a traditional television channel would.

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