Formula E founder Alejandro Agag: Formula One will 'feel the heat' from Formula E

ESPN--Formula E founder Alejandro Agag believes Formula E has the potential to overtake Formula One as the world's leading motorsport series once the automotive industry becomes all-electric.

Formula E is currently the only all-electric racing series and will enter its fifth season when it debuts its new Gen2 car in December. While the performance of the cars are still vastly down on modern day F1 machinery, the series has enjoyed steady progress since its debut season in 2014 and has since attracted some of motorsport's biggest manufacturers, such as Audi and BMW, with Mercedes and Porsche set to enter the fray in season six.

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TECH CRUNCH--Having signed over 150 new deals this year alone for its 20+ sports verticals (which will stream 2,500 live events in 2018), Austin-based FloSports has established itself as the go-to OTT partner for sports leagues with an established, passionate following that aren’t massive enough to garner regular ESPN-level coverage. 

From rugby, track & field, and wrestling to bowling, competitive marching band, and ballroom dance, millions of Americans have participated in these activities in their youth and through clubs as adults but rarely see them on television. In fact, the rare instances when such sports are on TV – like their national championships – the league is usually paying large sums (potentially hundreds of thousands of dollars) for that airtime rather than getting paid by the broadcasters.

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Peerfit closes $8M Funding Round, Adds Second Professional Sports Team Owner to the Board

PR NEWSWIRE--Peerfit, the market leader in connecting employers and carriers with flexible fitness experiences, announced today the closing of an $8 million funding round. Veteran Peerfit investors Ark Applications and PAR, Inc led the round. 

This round includes not only a new investor, but another professional sports team owner to their group of investors. Wyc Grousbeck, the Boston Celtics' owner, and his investment group, Causeway Media Partners, joined as a majority investor in the round. Grousbeck, whose investment firm focuses on sports technology companies, is making the jump into the wellness space with Peerfit. 

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SeatGeek Announces New Ticketing Partnership With Manchester City FC

PRESS RELEASE--SeatGeek today announced a multi-year partnership with Premier League champions Manchester City Football Club to become the club’s official primary ticketing partner, starting in the 2018-19 season. Manchester City - one of the five most valuable football clubs in the world according to Forbes Magazine - will use SeatGeek’s powerful SeatGeek Enterprise ticketing platform (SRO) to continue to improve the fan experience and streamline systems and processes.

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SessionM customer loyalty data aggregator SNAGS $23.8M investment

TECH CRUCH--Session M announced a $23.8 million Series E investment led by Salesforce Ventures. A bushel of existing investors including Causeway Media Partners, CRV, General Atlantic, Highland Capital and Kleiner Perkins Caufield & Byers also contributed to the round. The company has now raised over $97 million.

At its core, SessionM aggregates loyalty data for brands to help them understand their customer better, says company co-founder and CEO Lars Albright. “We are a customer data and engagement platform that helps companies build more loyal and profitable relationships with their consumers,” he explained.

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